Media: Citywalls, City banners
Time period: November-December 2023
Coverage: regional (Berlin)
The concert film “Renaissance: A Film by Beyoncé” provides insights into the pop icon’s world tour of the same name. Around the film premiere in Berlin, we realised an outdoor campaign on our Citywalls in 4/1 format. In addition, the motif was advertised on our 10m long city banners for maximum impact.